Nissan Kicks off with Experiential VR

 
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Challenge:

TRICK 3D and marketing firm MKTG teamed up to tackle the challenge of delivering an immersive virtual reality (VR) activation for the Nissan Heisman House Tour. The challenge was to create an experience that would make fans feel like they'd been on the field with 22 other players in a real game.

 
 
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Solution:

TRICK 3D and marketing firm MKTG teamed up to tackle the challenge of delivering an immersive virtual reality (VR) activation for the Nissan Heisman House Tour. The challenge was to create an experience that would make fans feel like they'd been on the field with 22 other players in a real game.

 
 

Result:

The resulting VR experience for Nissan allowed fans visiting the Heisman House to put on headsets and virtually become the quarterbacks -- fans were transported onto the field of play! The experience was a hit and Nissan generated positive branded memories thanks to the immersive nature of VR as a powerful, experience-building medium.

 
 
TRICK 3D, an immersive content and visual innovation studio, recently teamed up with experiential marketing agency MKTG, visualization company Proof, Profile studios, and real-time animation shop Millions of Tiny Robots (MotR) to create the Nissan Armchair Quarterback Virtual Reality Experience. The experience was designed for the Nissan Heisman House Tour, which kicked off in Austin, Texas on September 7 and ends in Los Angeles on November 23. Fans attending the tour’s cross-country event series are invited to become the quarterback in a virtual football experience. After putting on the Oculus Rift S VR headset, fans are transported onto the field to play and determine the outcome on the game’s final drive.
 

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